https://miro.com/app/board/uXjVNxajSsI=/?moveToWidget=3458764583573343287&cot=14
This is a link to the Miroboard that contains the affinity map for iteration 1.
The findings focus across a few areas that require attention.
Users were not understanding what the point of the app was through it and including 'carrots' in the onboarding copy sent more than one user looking for carrots when completing the task, regardless of whether or not the user was a native english speaker. The fact that onboarding was only accessible once also stumped a few users who ended up not knowing what to do or understanding what they were looking at when then in the app.
When it came to inputting search parametres it was interesting to see what people wrote, including 'squash' which I hadn't considered and therefore the word did not bold when the user typed it in.
It was also notable that most users did not use the camera function even though I thought this would be popular. But users that didn't use it, had not noticed it so I wanted to make it more obvious through design choices in the next iteration.
There was also the desire expressed to be able to add in more than one ingredient. This was not the initial point of the app but I did wonder if users were going to try and do this as user research showed that sometimes users had more than one problem ingredient in their fridge (though usually it was just one).
Some users also wanted to choose a recipe difficulty level with most expressing a wish to be able to choose simpler recipes.
Within the app there were copy consistency issues both with the words that appeared between what was searched for and what the recipe titles were as well as the tone starting off friendly and then cooling off.
Users were frustrated that not all search criteria were being taken into account when searching, I knew I had traded off time of production to get something in front of users for content and search specificity but seeing a user annoyed definitely showed me how important this would be to sort out for the next iteration.
And finally the swap page was a disaster insofar that all users misunderstood it, at least at first. Once it was understood, they liked it a lot and expressed interest in the recipes but I had obviously already failed as a UX designer - the issue was with the arrows and their direction, users thought that the pumpkin would become these other ingredients somehow and that confused them.