HIGGINS, Robin. 2017. Smiling Corporate Lady [digital image]. Pixabay [online]. Available at: https://pixabay.com/photos/smiling-corporate-lady-executive-2362136/ [accessed 13th February 2024]
Paula needs better visibility of the food in her storage because if she doesn't see it - it spoils.
Paula needs to know what to do with random ingredients / leftovers in her storage so that she can save it from spoiling.
What struck me most in the exercise of following on from the affinity map was how natural the flow was between analysing the answers and creating a believable persona. I am new to the field of UX so user research is in turn a new activity for me, it feels very powerful to have fewer doubts when creating something like a persona and I subsequently used her in further exercises such as the comparative analysis.
I had a similar reflection on the problem statement - that the affinity mapping set me up in such a way that extracting a problem statement felt more like following a thread through to the end rather than digging and fighting the data to understand something. I decided to go with the second problem statement as it sounded like more fun to try and solve and also may more naturally lean into a digital solution.
In a previous module, the group one, I had tried to create some player personas for a game we were developing but it was a much more frustrating exercise because the user research was not done as well or in as much depth - the experience this time around proved to me how important doing proper user research is for a believable problem and solution.